Describe in a few sentences the mission of your organization.
What is the primary goal of your website? How does it support the mission of the organization?
What is the secondary goal of your website?
Who is your website primarily for?
Who else visits your website?
What content is the most important for website visitors? Please add in order of priority.
What are some examples of websites of similar organizations you enjoy or are generally done well? And what do they do well?
How will people come to your website? Search? Direct marketing emails?`
What are the key branded elements (logo, photos, stories, colors, etc.) that are vital in your website design?
When you hear the words “intuitive” or “user friendly” as they relate to an online experience, what do you think of?
